Mother’s Day Gifting: The Rise of Mother-Daughter Jewellery Buying
As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.
Dhirsons Jewellers Launches Mother’s Day Campaign ‘First Love. First Gold.’
Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.
Ethera Launches Mother’s Day Campaign and Fine Jewellery Edit
BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.
Senco Gold & Diamonds Launches Mother’s Day Campaign Across Digital Platforms
Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.
Akoirah by Augmont Launches Mother’s Day Collection ‘Origin’
Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.
Divine Solitaires launches Mother’s Day campaign focused on shared milestone journeys
Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.
CaratLane Launches 'Born of Her' Campaign and Pendant Collection to Celebrate Mother’s Day
Leading omnichannel jewellery brand CaratLane has unveiled its latest Mother’s Day campaign, Born of Her, introducing a heartfelt collection of diamond and gold pendants that celebrate the quiet strength, love, and heroism of mothers
PP Jewellers by Pawan Gupta Unveils Timeless Mother’s Day Collection to Celebrate Unbreakable Bonds
As Mother’s Day approaches, PP Jewellers by Pawan Gupta is inviting customers to honour the most cherished woman in their lives with a gift as enduring as a mother’s love: fine jewellery that embodies elegance, craftsmanship, and sentiment
Raj Diamonds celebrates Mother’s Day in a Unique Style
The celebration included a foot-washing ceremony to remind everyone of the saying "Paradise lies at your mother's feet." Around 100 mothers participated in the heart-warming event, capturing various moments of boundless love and care.
Dassani Brothers Introduces Medallion Collection for Mother’s Day
The Medallion collection of unique neck pieces is designed to celebrate the warmth and unconditional love of mothers, grandmothers, and motherly figures in our lives.
Kalyan Jewellers launches #HerHeartOfGold campaign for Mother’s Day
The campaign involved hosting renowned YouTubers along with their mothers to bond over light conversations and share stories to celebrate this special occasion
Agra-based Kohinoor Jewellers comes out with Mother’s Day collection
The curated selection comprises colourful stones and designs in different shapes and patterns
Sangeeta Boochra launches Mother’s Day collection
All Sangeeta Boochra’s pieces are made with Sterling Silver and embellished with different motifs, stones like pearls, onyx, turquoise, and more
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